Why I’m building eNOugh…
why safety, why hardware, why me, why now
Why I’m building eNOugh
There is a serious problem in our society.
We live in the 21st century, surrounded by advanced technology, yet we still don’t have a reliable solution that lets us walk at night in peace. People still check behind their shoulders, grip their phones like they’re hanging off a cliff, and adjust their behaviour just to feel safe.
We should all have the luxury of walking without fear.
But that’s not the reality.
And while many have tried to solve this problem, nothing today actually deters threat. The result is the same: people remain vulnerable to criminal activity, even in cities considered “safe.”
This is why at eNOugh, we decided to build the eNO badge.
It’s the first of its kind… a miniature, AI-powered bodyguard that analyses threats in real time and supports you in moments of distress. Something designed to make a difference when it matters.
Today, led by Ina, Alex and me, we’re pushing to bring this device to market in 2026.
Why a wearable ?
Let’s start with a few simple questions:
Does a tracking app show a criminal that you’re protected? What about a keychain alarm? Panic button?
The answer is no.
None of these solutions prevent an attack from happening. They are invisible, passive, and rely entirely on the user reacting in a moment of fear.
This is exactly why we moved toward a visible wearable that signals to a criminal that the user is protected and that there will be consequences if they try anything.
For deterrence to work, consequences must be real. This is where things get interesting.
The eNO badge has a camera and a microphone that collect real evidence if someone decides to act. And because we know people freeze under stress, we built an AI system that detects threats and acts on behalf of the user. It can call the police and share your live location with trusted contacts.
The user still stays in control! They can trigger an alert with a button press or by shouting “enough,” but the AI exists to support them when they can’t react fast enough.
All of this is essential for the moments when deterrence alone isn’t enough.
Without a dedicated, visible safety wearable, we can’t stop an attacker from even starting because they have no idea you’re protected. Think of it like having security cameras at home: the footage matters, but the sign on the door is what stops most intruders in the first place.
Why me?
eNOugh was first conceived by Ina, my co-founder, after she was attacked and surrounded by four guys in what was supposed to be a safe area of London after dinner. I joined shortly after, when she was looking for a technical co-founder.
But my story with eNOugh and with the problem we are trying to solve started long before I ever met Ina.
Being born in Uruguay with an Argentinian and French mix, I’ve been exposed to multiple versions of “safety.” Since I was a kid, my mum taught me the kind of awareness you don’t read in books. How to dress depending on where you were going. How to walk. How to protect others. How to stay alert without looking paranoid. Even small details like walking on the roadside when you’re with someone.
When my father was working in France, it was just my mother, my brother and me in Uruguay, in a neighbourhood that wasn’t exactly safe. There is one detail that never left me… my mum always kept a pair of scissors next to the bed. Just in case. That kind of detail shapes you.
Later, in London, I kept hearing stories from friends. Phones stolen. People followed. Guys beaten until criminals forced access into their bank accounts.
There’s another side to all this too. I’m a two-wheel addict, especially motorbikes. And when you’ve had a few too many falls, safety starts taking up some space in your head. So much that before eNOugh, I was already sketching ideas for an AI-powered helmet for riders and cyclists, partly inspired by Shark Tank binge-watching and partly inspired by my own crashes.
So when Ina reached out, things clicked instantly. Not just because the tech overlapped with the helmet idea, but because the problem already lived in me. I resonated with it immediately and saw the value straight away.
This isn’t just a London problem.
It’s Paris, Marseille, Madrid, Rome, New York, Buenos Aires, Bogotá, and so many more.
A massive issue and a mission that is genuinely close to my heart.
Why now?
Because the technology finally caught up with the problem.
AI is not hype for us. It’s the piece that changes everything. It can see, it can hear, and it can act with a level of accuracy humans simply can’t match under stress.
And hardware has evolved too. Components are now so small and efficient that we can pack cameras, microphones, processors, connectivity and AI models into something the size of a smartwatch, light enough to sit on your chest without you even noticing it.
Meanwhile, crime hasn’t paused. If anything, it’s rising in places that were once considered “safe.” We’ve waited long enough. Every year this problem goes unsolved, millions more people continue walking home with the same fear and the same useless tools.
The timing is not just right, it’s urgent. With the technology ready and the need being obvious… it’s about time we build something that actually makes a difference.
